This action packed Hip-Hop drama explores the life of Oscar Hernandez, a handsome Latino ex-gang member who sets forth to land a recording contract and make a name for himself in the cut-throat hip hop business with the help of his crew. When a chance encounter with the owner of the hottest Latin Hip-Hop label on the West Coast, leaves one of his crew members in critical condition and him signed to the label for the next decade, and a tip off of a rival studio head exposes some disturbing evidence of the record company's conspiracy to murder their top artists for higher record sales, Oscar discovers that he's next on their list.
Reviews
everything you have heard about this movie is true.
There is just so much movie here. For some it may be too much. But in the same secretly sarcastic way most telemarketers say the phrase, the title of this one is particularly apt.
I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.
One of the film's great tricks is that, for a time, you think it will go down a rabbit hole of unrealistic glorification.