Burt's Buzz

June. 06,2014      
Rating:
6.6
Trailer Synopsis Cast

BURT'S BUZZ is an in-depth and personal look at the life of Burt Shavitz, known to millions around the world as the "Burt" of the Burt’s Bees natural product brand. The documentary explores what it means to be marketed as an icon, and how that life differs from the one of the man behind the logo.

Reviews

Alicia
2014/06/06

I love this movie so much

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Noutions
2014/06/07

Good movie, but best of all time? Hardly . . .

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AnhartLinkin
2014/06/08

This story has more twists and turns than a second-rate soap opera.

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FirstWitch
2014/06/09

A movie that not only functions as a solid scarefest but a razor-sharp satire.

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spunkyexplorations
2014/06/10

I have to admit that this doc was a pleasing experience - while at the same time acknowledging this documentary isn't for everyone. I had no idea there was a real "Burt" behind Burt's bees, much less that he was so fascinating and strange. A true eccentric. I also had no idea that there was a romance, intrigue, and drama behind the story. Or that Burt had a fan base. This is a story about an odd man, and the odd things that happened to him, and how this became a huge brand. If you buy the products, it'll give what you buy an interesting dimension. Assuming you want to buy it again after you see this!

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juliamedina
2014/06/11

A great contrast of business and simple life through a really interesting men. I think is really interesting that the focus of this documentary is Burt's life because it shows how this Big business was not planned yo be as big as it became. I also really liked it because it has a lot of different things ti analyze and you can actually be intrigued by it whether you are a business man or you would like to have a simple life. The photography portraits really good the contrast between the two worlds, however, it does not make you feel pity for Burt because you know from the begging what's important for him. A good biographical documentary for someone's who's willing to see two different sides of a successful story. I enjoyed it the whole time, the only thing I would have asked is a little more depth into Burts life but I understand the privacy of his thoughts and the mystery of his life is part of the enchant.

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Steve Pulaski
2014/06/12

Jody Shapiro's documentary Burt's Buzz opens on an explosive note; we see Burt Shavitz, the creator of the natural, personal care product company Burt's Bees, walk through a Taiwan airport and be created with overwhelming love by the community. Burt, dressed like a hippie beekeeper (mainly because he is), boasting long gray hair and a long gray beard, a sunhat, and glasses, humbly waltzes through the crowd, taking pictures and occasionally seeming uncomfortable around the noise. As someone who had little knowledge on Burt's Bees as a company (and, even after watching this video, still admittedly does), I was stunned to see such overwhelming love and recognition for a man who founded a personal beauty company that has presumably found most of its success in America.We cut to Burt back in his small Maine home, living off the desolate land with his friend Trevor Folson, in what Trevor refers to as "Burt's horde of peculiarity." We learn that excessive publicity, social media, and adoration from fans leaves him sickened and wanting to reach for his trusty shotgun. He states that a good day is when "no one shows up and you don't have to go anywhere," as he sits outside in a lawn-chair in a plaid flannel, jeans, and his trademark, unkempt beard, looking like a cross between Matthew McConaughey and Gandolf. He is anti-war and embraces being a free-spirit; someone who humbly sits back and watches the world naturally behave without tampering with nature's ways. To call him eclectic is entirely shortchanging; he's other-worldly unique and original.After a good forty-five minutes of Burt aimlessly reciting his own personal ideology of the world and nature, we finally get into talking about Burt's Bees as a company. At first, Burt doesn't seem the least bit interested in talking about what made him so successful or what his company means to him, almost as if he didn't want a company in the first place or forgot he ever owned one. Burt tells us how the love of his life, Roxanne Quimby, essentially helped build Burt's Bees into what it currently is, and then, when Burt decided the company was growing too and retracted in his involvement in hopes to stay true to his authentic roots, Roxanne took the company as her's and more-or-less swindled him out of a great deal of money. She took Burt's Cottage Industry creation, oversaw its maximum profit potential, and took a whole of the company, seeing Burt's life as nothing more than a cute story; not a real meaningful lifestyle that he held near and dear to his heart. "She used me as a pillar to her own success," Burt humbly reflects.And yet, Burt doesn't seem to hold any malice towards Roxanne, despite having every reason in the world to do so. He seems content simply living his life as it is today; simple, within his means, and pleasantly unproblematic. Trevor mentions how the only things Burt really loves in the world are "his dog, his land, his fields, and his oatmeal in the morning," showing quite simply what kind of a person he is through and through.Burt's Buzz is a nice, surface-exploration of a man that most of us probably recognize but couldn't name before seeing this film. The downside is that Shapiro really doesn't seem to have much of an idea what to do with such a unique subject. In addition, Burt is so soft-spoken, quiet, and humble that the documentary winds up being flabby in a sense that there's a lot of dead-weight here, and the glacial pacing doesn't help much for that either. Burt doesn't seem to have any interest in his company, nor this documentary, and those two apparent features make this documentary a tough sit, as the dedication of the subject's involvement comes into question quite frequently.However, the documentary ends on a rather intriguing note, with Burt being interviewed on a Taiwanese TV network asking what Burt's ultimate life philosophy or ideology is. Burt simply states, to which another coworker affirms, that so many see life as the accumulation of a great dealing of things. Burt doesn't want to accumulate as much as he wants to sit back and observe the world around him. Unfortunately, in Burt's Buzz, such ideologies and concepts of the world prove more interesting to discuss than to actually watch unfold.Directed by: Jody Shapiro.

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David Ferguson
2014/06/13

Greetings again from the darkness. I've said it many times - my expectations for documentaries are quite high. Either pick a side (ala Michael Moore) or tell the whole story. Anything less is a let down. That holds true even if your subject is a colorful curmudgeon with what might be an interesting back story.You are probably familiar with the Burt's Bees brand of personal care items. And you have probably noticed the bearded guy logo. Yes, that's the real Burt and director Jody Shapiro introduces us. Admittedly, I got caught up in the Burt show ... watching him bounce between his life of seclusion and minimalism in Maine and the near-rock star status he enjoys on a PR tour of Taiwan. It wasn't until afterwards that the holes and unanswered questions started piling up.The Burt Shavitz story traces his initial drop out from a promising photojournalism career in New York to selling jugs of honey from his truck on the side of the road. A chance meeting and initial attraction to single mom Roxanne Quimby brought ambition to Burt's quiet life and the next thing he knew, he was spending his days behind a desk helping run a company.Burt and Roxanne had a massive fallout after the company relocated to North Carolina and the movie only hints at the real reason. It also leaves open-ended the question of whether Roxanne shrewdly maneuvered the company away from Burt, and then later sold it for almost $1 billion to the Clorox company.It's pretty obvious Roxanne refused to participate and instead sent her son to answer questions. Because of this, the guts of the story are never determined. Instead, we follow Burt around as he fulfills his requirements to the company that he no longer owns. We don't get any details on his arrangement, who pays for his personal assistant, or what Burt thinks about the business side. Instead he ruminates about the importance of land, and how he lives a life without hot water or hardly any other of life's modern conveniences. Well, except for when he is staying in 4 star hotels while touring for the company. These contradictions are fascinating, but of course, go unexplored.Burt doesn't appear to be a very complex man, and it's easy to accept his words at face value. He is almost 80 years old and seems to be quite satisfied hanging out with his dog ... but he also gets a kick out of the recognition and applause from his promotional tours. With all of the unanswered questions, this would have been better served as an hour long "Biography".

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