Wonderful character development!

Some things I liked some I did not.

The movie really just wants to entertain people.

A film of deceptively outspoken contemporary relevance, this is cinema at its most alert, alarming and alive.

I love the documentary's aim to educate about the myths and lies surrounding milk as a nutritious food. Not only is dairy NOT a source of calcium -- it actually depletes our own calcium stores. There are other interesting and vital information to be learned from the film. However, I started to get annoyed after the 3rd person on the street was asked why they drank milk. And was then amazed to learn that the filmmakers thought it necessary (or entertaining???) to ask another 2 dozen people. It seemed as if half of the film contained annoying fillers; i.e., people saying that they learned milk facts from TV ads, others admitting that they didn't know what was lactose, a crew member asleep on the bus (???), etc etc.

This documentary utilizes multiple sources of information including the dairy industry, the United States Department of Agriculture, farmers, and just regular people. It is rare however to get another side of the story. We are all so inundated, basically from birth, with advertising that dairy is so healthy for us, apparently so healthy that it is even SHOCKING if someone says they don't drink it. "What?? Where do you get your calcium?" Especially when we are young, it's like we're required to drink dairy. But is dairy really that healthy for us? This is an incredibly important question to ask, since dairy is in so many foods. This knowledge-imparting film is presented in a fun way. It entertainment that can make a difference in your life. **If this film is not yet available in your area feel free to contact your local independent or other cinemas. There are many great lines in the film worthy of quotation, but I won't get into that here. Ering a notepad and a friend to the theatre!