The Messina brothers are Yesmoke, a little tobacco company based in modern day Turin, Italy. Originally, Yesmoke was an online store for cigarettes selling its products all over the world. Every day millions of people would buy cheap packets of Marlboro, Camels and Lucky Strikes online. When sales reached over one hundred million, "Big Tobacco" started to fight the "Little Guys" and sued them for 550 Million dollars, obligating them to shut their website down.
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Reviews
Let's be realistic.
This is a tender, generous movie that likes its characters and presents them as real people, full of flaws and strengths.
A film of deceptively outspoken contemporary relevance, this is cinema at its most alert, alarming and alive.
The thing I enjoyed most about the film is the fact that it doesn't shy away from being a super-sized-cliche;